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Page 1
Spring 2006 VOLUME 4, ISSUE 1
A Q u a r t e r l y N e w s l e t t e r f o r P e o p l e w i t h O s t o m i e s
G e n e r a l
I n f o r m a t i o n
Hollister Customer Care
1.800.323.4060
Call to subscribe to
Secure Startnewsletter
1.800.323.4060
Hollister Incorporated
2000 Hollister Drive
Libertyville, Illinois 60048–9812
www.hollister.com
Hollister and logo, Secure Start, Adapt,
New Image, Flextend, Flextend M,
Pouchkins and Lock ‘n Roll are trademarks
of Hollister Incorporated.
©2006 Hollister Incorporated
906690–I406
R e s o u r c e s
United Ostomy Associations of
America, Inc. (UOAA)
1.800.826.0826
info@uoaa.org
www.uoaa.org
Wound, Ostomy and Continence
Nurses Society (WOCN)
1.888.224.9626
www.wocn.org
Crohn’s & Colitis Foundation of
America, Inc. (CCFA)
1.800.932.3637 or
212.685.3440
www.ccfa.org
This year marks our 85th anniversary and
we’re celebrating. It takes a community to
provide families with hope and confidence.
Hollister is honored to be a part of this circle
of care—sharing advances through our
products and services and developing
trusted bonds with the people we help. For
eight decades, Hollister has been making a
difference where it matters, playing a role in
making life more rewarding and dignified. As
we continue to develop products and
services, our goal remains the same—
to promote independence and quality of
life. We look forward to providing you with
much more in the decades to come. Thank
you for letting us be involved in your lives.
Hollister Incorporated
2000 Hollister Drive
Libertyville, Illinois 60048–9812
Announcements/What’s New
Hollister Celebrates
85 Years of Support
Continued on page 4
The Hollister customer–centric website makes a splash this spring
Surf a Whole New Wave of Support
It’s finally here. A website geared specifically toward you and your needs. Easy to navigate. Wonderfully comprehensive.
Beautifully designed. Support is now just a click away for Hollister consumers, healthcare professionals and distribution partners.
Mark Kennedy, Senior Product Manager at Hollister Incorporated, and his team redesigned the site with everyone in mind: “More
and more people are doing research on the Internet about health concerns. We want to have a presence online to give specific
information and support to people with ostomies and to get feedback from them.”
The home page is now a portal to three specific groups: consumers, healthcare professionals and distribution partners. Click on
“Consumers” and find the Hollister Educational Theater you’ve come to trust, as well as a whole host of new features. The
innovative product converter allows you to type in the stock number of a competitor’s product and instantly receive a comparable
Hollister product. A hyperlink then leads to the e–catalog where you can request a free sample. People with ostomies interested
in being a part of the clinical evaluation of a product in development can sign up on the site or share ideas and concerns on the
bulletin board. Your input helps all of us.
Page 2
2
3
Ask Brenda
Learn the Three Rs
It’s never too late to go back to school when you’re your own teacher
By Brenda Elsagher
I n t h i s i s s u e
Announcements/
What’s New
1
–Surf a Whole New Wave
of Support
Personal Profile
2
–Keep Climbing
Ask Brenda
3
–Learn the Three Rs
Announcements/
4
What’s New
–Introducing New Improved
AdaptBarrier Rings
–UOAA Spring Conference
–World Ostomy Day
Photo Contest
Clinical Education
5
Corner
–Real-life Solutions
FAQs
5
–Your Lifestyle Doesn’t
Have to Change
Someone You
6
Should Know at Hollister
–Joy Boarini
Chapter Profile
6
–Southwestern Spice
Report from Overseas 7
–Hollister Reaches Out
to Iraq
Announcements/
8
What’s New
–Hollister Celebrates
85 Years of Support
A Quarterly Newsletter for People with Ostomies
As kids we all learned the three Rs—reading, writing and
arithmetic. Now as people living with ostomies, we have our
own version of the three Rs: Rest, Reassurance and Rejoice.
Rest.Heed the advice of your medical team and take it easy
while you mend. It’s a great excuse to catch up on that soap
opera you used to watch years ago (and you probably haven’t
missed much). Maybe you finally have time for scrapbooking
or stamping. Once the drug effects of surgery wear off and
you can concentrate, you might even pick up a novel. For
many of us, until our cancer or bowel disease came along, we
never slowed down.
The required deceleration
was an unexpected gift
to me. I had been
working hard for too
long and I really
needed to rest. Okay, I
admit a life-threatening
seven–hour surgery
followed by three
months of recuperation
is drastic, but it worked.
I think next time I’ll try a Hawaiian vacation complete with
body surfing and any drink with an umbrella in it. The body is
amazing when it comes to healing, and an integral part of that
process is rest.
Reassurance.Go to support group meetings and learn about
all the new products available to you. If that’s not reassuring,
I don’t know what is. Most ostomy support meetings have a
WOC nurse involved who gives an annual talk and will often
answer questions as well. When Debbie Hull was new to her
ostomy, she received a notice to attend an appliance fair. She
thought it was unusual that an ostomy group would be linked
to refrigerators and stoves. She had to laugh at herself when
she learned there was another meaning for the word
appliance. These appliance fairs are led by representatives of
ostomy product companies who teach us more about the
newest technology and offer samples so that we can
experiment with new pouching systems.
Encouragement spreads from one
person to another as we share tips on
how something worked for us or how
we got through a difficult situation. Support might come in the
form of a nod of understanding as you explain the “crap” you
aredealing with each day. Eventually we relax and believe our
loved ones when they say that our pouch doesn’t matter, and
we still feel loved and reassured. I felt my husband’s apathy to
my pouch right away, but watch out if I left extra lights on!
It’s comforting to know you’re not alone. Read the national
magazinePhoenix, your local ostomy group newsletters and
books by nurses, doctors and
patients. I am proud to tell you
about my new book,I’d Like
to Buy a Bowel Please. It’s
filled with stories from 80
people who have some
connection to ostomies. After
reading the stories and
interviewing each contributor,
I became aware of the
indomitable spirit that lies
within these people, their
caretakers and family members.
Rejoice.Look for the positive in each day. Take time to do
things you long put off—and I don’t mean the ironing or
caulking the windows. Take a class that interests you, like
yoga or beginning computer. Spend time with people that lift
your spirits and give you energy. Be pleased with each tiny
indication of healing, and exultant with the huge leaps of
recovery from disease to survival. And last but not least,
celebrate your success in taking care of your ostomy
requirements—you’ve come a long way baby!
Brenda Elsagher has had her ostomy for ten years, a national speaker
and author of the bookIf the Battle Is Over, Why Am I Still in Uniform?
Her latest book,I’d Like to Buy a Bowel Please, can be ordered at
www.livingandlaughing.com. Comments and questions are always
encouraged! Simply go to Brenda@livingandlaughing.com.
A Quarterly Newsletter for People with Ostomies
Gary Sobol was one mile from the top of Pikes Peak. Twelve grueling miles through lightning,
snow and marble–sized hail were starting to take their toll—but he wasn’t about to stop running.
As he thought about how far he had come since his ileostomy the previous October, his eyes filled
with tears, and he pressed on.
The 66-year-old runner/hiker didn’t run the Pikes Peak Ascent Race alone. Hollister was with
him every step of the way. In fact, Gary attributes being able to resume his active lifestyle to his
New Imagedrainable pouch withLock ‘n Rollclosure andFlextendskin barrier. “There are a lot
of times when I forget that I have an ostomy, and that’s just confidence that was earned by
having a great product,” says Gary.
When he first learned of his diagnosis, he was devastated. People told him that an ostomy would
be life changing. He set out to prove them wrong and began training again just a few months after
surgery. His wife, Anne, a former nurse, was his lifeline. She researched Hollister products that
could keep up with Gary—and they did—all the way to the finish line.
Gary urges people with ostomies to keep going. “If you want to let your ostomy change your life
you can, but you don’t have to. Just pace yourself and everything will be fine. You can do
everything you did before; you just have to plan differently.” Gary plans to run the round trip Pikes
Peak Ascent Race in August and the Leadville Trail 100 in 2007, a 100–mile run in the Rockies.
At this rate, nothing can stop him, thanks to Anne, Hollister and products that go the extra mile.
Personal Profile
Keep Climbing
Gary Sobol believes no mountain is too high…if you pace yourself
Encouragement spreads from
one person to another as
we share tips on what worked
for us or how we got through a
difficult situation.
Page 3
2
3
Ask Brenda
Learn the Three Rs
It’s never too late to go back to school when you’re your own teacher
By Brenda Elsagher
I n t h i s i s s u e
Announcements/
What’s New
1
–Surf a Whole New Wave
of Support
Personal Profile
2
–Keep Climbing
Ask Brenda
3
–Learn the Three Rs
Announcements/
4
What’s New
–Introducing New Improved
AdaptBarrier Rings
–UOAA Spring Conference
–World Ostomy Day
Photo Contest
Clinical Education
5
Corner
–Real-life Solutions
FAQs
5
–Your Lifestyle Doesn’t
Have to Change
Someone You
6
Should Know at Hollister
–Joy Boarini
Chapter Profile
6
–Southwestern Spice
Report from Overseas 7
–Hollister Reaches Out
to Iraq
Announcements/
8
What’s New
–Hollister Celebrates
85 Years of Support
A Quarterly Newsletter for People with Ostomies
As kids we all learned the three Rs—reading, writing and
arithmetic. Now as people living with ostomies, we have our
own version of the three Rs: Rest, Reassurance and Rejoice.
Rest.Heed the advice of your medical team and take it easy
while you mend. It’s a great excuse to catch up on that soap
opera you used to watch years ago (and you probably haven’t
missed much). Maybe you finally have time for scrapbooking
or stamping. Once the drug effects of surgery wear off and
you can concentrate, you might even pick up a novel. For
many of us, until our cancer or bowel disease came along, we
never slowed down.
The required deceleration
was an unexpected gift
to me. I had been
working hard for too
long and I really
needed to rest. Okay, I
admit a life-threatening
seven–hour surgery
followed by three
months of recuperation
is drastic, but it worked.
I think next time I’ll try a Hawaiian vacation complete with
body surfing and any drink with an umbrella in it. The body is
amazing when it comes to healing, and an integral part of that
process is rest.
Reassurance.Go to support group meetings and learn about
all the new products available to you. If that’s not reassuring,
I don’t know what is. Most ostomy support meetings have a
WOC nurse involved who gives an annual talk and will often
answer questions as well. When Debbie Hull was new to her
ostomy, she received a notice to attend an appliance fair. She
thought it was unusual that an ostomy group would be linked
to refrigerators and stoves. She had to laugh at herself when
she learned there was another meaning for the word
appliance. These appliance fairs are led by representatives of
ostomy product companies who teach us more about the
newest technology and offer samples so that we can
experiment with new pouching systems.
Encouragement spreads from one
person to another as we share tips on
how something worked for us or how
we got through a difficult situation. Support might come in the
form of a nod of understanding as you explain the “crap” you
aredealing with each day. Eventually we relax and believe our
loved ones when they say that our pouch doesn’t matter, and
we still feel loved and reassured. I felt my husband’s apathy to
my pouch right away, but watch out if I left extra lights on!
It’s comforting to know you’re not alone. Read the national
magazinePhoenix, your local ostomy group newsletters and
books by nurses, doctors and
patients. I am proud to tell you
about my new book,I’d Like
to Buy a Bowel Please. It’s
filled with stories from 80
people who have some
connection to ostomies. After
reading the stories and
interviewing each contributor,
I became aware of the
indomitable spirit that lies
within these people, their
caretakers and family members.
Rejoice.Look for the positive in each day. Take time to do
things you long put off—and I don’t mean the ironing or
caulking the windows. Take a class that interests you, like
yoga or beginning computer. Spend time with people that lift
your spirits and give you energy. Be pleased with each tiny
indication of healing, and exultant with the huge leaps of
recovery from disease to survival. And last but not least,
celebrate your success in taking care of your ostomy
requirements—you’ve come a long way baby!
Brenda Elsagher has had her ostomy for ten years, a national speaker
and author of the bookIf the Battle Is Over, Why Am I Still in Uniform?
Her latest book,I’d Like to Buy a Bowel Please, can be ordered at
www.livingandlaughing.com. Comments and questions are always
encouraged! Simply go to Brenda@livingandlaughing.com.
A Quarterly Newsletter for People with Ostomies
Gary Sobol was one mile from the top of Pikes Peak. Twelve grueling miles through lightning,
snow and marble–sized hail were starting to take their toll—but he wasn’t about to stop running.
As he thought about how far he had come since his ileostomy the previous October, his eyes filled
with tears, and he pressed on.
The 66-year-old runner/hiker didn’t run the Pikes Peak Ascent Race alone. Hollister was with
him every step of the way. In fact, Gary attributes being able to resume his active lifestyle to his
New Imagedrainable pouch withLock ‘n Rollclosure andFlextendskin barrier. “There are a lot
of times when I forget that I have an ostomy, and that’s just confidence that was earned by
having a great product,” says Gary.
When he first learned of his diagnosis, he was devastated. People told him that an ostomy would
be life changing. He set out to prove them wrong and began training again just a few months after
surgery. His wife, Anne, a former nurse, was his lifeline. She researched Hollister products that
could keep up with Gary—and they did—all the way to the finish line.
Gary urges people with ostomies to keep going. “If you want to let your ostomy change your life
you can, but you don’t have to. Just pace yourself and everything will be fine. You can do
everything you did before; you just have to plan differently.” Gary plans to run the round trip Pikes
Peak Ascent Race in August and the Leadville Trail 100 in 2007, a 100–mile run in the Rockies.
At this rate, nothing can stop him, thanks to Anne, Hollister and products that go the extra mile.
Personal Profile
Keep Climbing
Gary Sobol believes no mountain is too high…if you pace yourself
Encouragement spreads from
one person to another as
we share tips on what worked
for us or how we got through a
difficult situation.
Page 4
5
A Quarterly Newsletter for People with Ostomies
Need a boost? Curious about new products? Want to share stories and concerns?
Come to the UOAA regional conference in Mount Laurel, New Jersey, April 21–23.
The ostomy support groups in the Delaware Valley region really know how to mix
business with pleasure and can’t wait to show you. Meet representatives from
Hollister and try out the latest and greatest products. Visit a WOC nurse at a special
Stoma Clinic to discuss ostomy pouching or skin problems. Attend educational
sessions, dine and dance at the banquet and enjoy keynote speaker Barbara Barrie,
author and stage and TV star. To register, go to www.uoaa.org. See you there!
Q: Why do I have so much gas in my pouch?
A: It’s common to have more gas than usual as your bowel begins
to function again. Other gas in your pouch is usually the result of
swallowed air or foods and beverages such as beans, beer, soda,
cabbage and onions. Consider a pouch with an integrated filter
that will allow gas out of the pouch, but not the odor.
Q: Can I return to swimming following ostomy surgery?
A: When your doctor says it’s appropriate, you may resume your
normal sports and activities! Prior to swimming, it’s advisable to
empty your pouch. Some people feel more secure by reinforcing
the edges of their skin barrier with waterproof tape.
Q: What do I need to think about before returning to work?
A: Just make sure that you have a release from your physician to
return to your job. It’s a good idea to have an emergency kit
available at work in case you need to change your pouch.
Q: Now that we’re retired, we like to travel. Does anything have
to change because of my ostomy?
A: Once you have recovered, your ostomy should not limit your
travel. Simply plan ahead. When flying, pack supplies in your
carry–on luggage. Cut your skin barrier in advance so that you
don’t have to carry scissors. Going away for an extended period
of time? Notify your supplier so that your products can be shipped
to another address, or locate a supplier in the town where you will
be staying. Remember to store your products in a cool, dry place.
Q: Can I take a bath or shower now that I have an ostomy?
A: Once your incisions have healed and your doctor has
approved, you may shower or bathe with your pouch on or off–
the choice is yours. If your pouch is off when you bathe, be sure
that your skin is clean of any soap residue and is thoroughly dried
before applying your next pouching system.
Announcements/What’s New
UOAA Spring Conference
Announcements/What’s New
World Ostomy Day
Photo Contest
Mark your calendars. World Ostomy Day is
October 7 and Hollister is focusing on you with
an exciting contest! This year’s theme is
“Living Life to the Full” and we want to see just
how you do it. Submit a photo of you, a
colleague or your chapter in action—having
fun, vacationing, playing with your grandchildren
—anything that shows you living life to the hilt.
We’ll choose 20 winning photos from around
the globe and award the photographers’
chapters with $250! Submit photos to Al
Maslov at wod2006pc@hollister.com or
Hollister Incorporated, 2000 Hollister Drive,
Libertyville, IL 60048. The deadline is August
1, so get out the camera today! Questions?
Call Al at 847.680.2140.
A Quarterly Newsletter for People with Ostomies
4
Customer–Centric Website
(Continued from front cover)
Clinicians will find a whole new world of
opportunity on the site. An online continuing
education program designed by Hollister
WOC nurses Joy Boarini and Ginger
Salvadalena offers six detailed modules that
earn clinicians credits. Distribution partners
can also call the site home, with marketing
programs and online calendars.
Kennedy looks forward to getting feedback
on the site and is already prepared to add
things at a moment’s notice. “The site is
relatively easy to use and can be changed
quickly so we can be responsive to customer
needs,” adds Mark with a smile, happy to
have built a house that so many people can
call home.
AdaptBarrier Rings have been upgraded
with advanced technology
to provide even more
flexibility, durability and
comfort. Thanks to
Flextend MSkin Barrier
(“M” for Moldable), a
new barrier formulation,
the new rings will better
conform to irregularities in the skin and track
changes during movement. Flextend M Skin Barrier allows the rings to stretch
easily and can be compressed to make tapered edges. They also maintain their
shape, keep their integrity when wet and can be snapped apart and then
reformed to make a smaller ring. The best part? Flextend M Skin Barrier conforms
to the skin and adheres even with skin flexing. Adapt Barrier Rings can be
stacked, stretched and used with two– or one–piece pouching systems. They can
also be stretched to match the shape of the stoma without flaking or breaking. Call
toll free 1.800.323.4060 to learn more.
Paris Purnell
Clinical Education Corner
Real–life Solutions
New Lifestyle booklets answer the hard questions
Announcements/What’s New
Introducing New Improved
Adapt Barrier Rings
You’ve had your surgery. You found
Hollister products that work for you. You’re
back in the swing of things, but each day
a new question arises. How do I travel with
my ostomy? What’s the best workout for
me? Does sex have to change? Hollister
answers these questions and more in a
new series of Lifestyle booklets.
Paris Purnell, Ostomy Clinical Manager at
Hollister Incorporated, is behind this exciting
new support system. “The ‘Understanding’
and ‘What’s Right’ series of educational
materials are indispensable for people with
new ostomies, but there was not a lot out
there for the more experienced person with
an ostomy who wants information in greater
detail,” Paris explained.
With the help of the Hollister clinical team,
Paris is developing seven booklets in all:
Healthy Eating,Skin Care,Sex,Personal
and Professional Relationships,Travel,
Sports and Fitness,Pregnancy and
Childbirth.Skin Carewill be first out of the
gate in March and promises to include
practical advice from how to get the best
wear from your ostomy products to caring
for skin around your stoma. The others,
projected for a June launch, will include
the same brand of candid wisdom, along
with useful tips.
These useful guides will be available in
easy printable formats on the Hollister
website for use by anyone with an ostomy
as well as clinicians, doctors and
salespeople. Paris’ goal
is to make Hollister
a one–stop support
system: “I want
people to know they
can reach out
to us, not only
for products,
but for help
with their
day–to–day
lives.”
Frequently Asked Questions
Your Lifestyle Doesn’t Have to Change
Stock No. Outer Diameter
7805
2" (48 mm)
7806
4" (98 mm)
Box of 10 HCPCS: A4385
Page 5
5
A Quarterly Newsletter for People with Ostomies
Need a boost? Curious about new products? Want to share stories and concerns?
Come to the UOAA regional conference in Mount Laurel, New Jersey, April 21–23.
The ostomy support groups in the Delaware Valley region really know how to mix
business with pleasure and can’t wait to show you. Meet representatives from
Hollister and try out the latest and greatest products. Visit a WOC nurse at a special
Stoma Clinic to discuss ostomy pouching or skin problems. Attend educational
sessions, dine and dance at the banquet and enjoy keynote speaker Barbara Barrie,
author and stage and TV star. To register, go to www.uoaa.org. See you there!
Q: Why do I have so much gas in my pouch?
A: It’s common to have more gas than usual as your bowel begins
to function again. Other gas in your pouch is usually the result of
swallowed air or foods and beverages such as beans, beer, soda,
cabbage and onions. Consider a pouch with an integrated filter
that will allow gas out of the pouch, but not the odor.
Q: Can I return to swimming following ostomy surgery?
A: When your doctor says it’s appropriate, you may resume your
normal sports and activities! Prior to swimming, it’s advisable to
empty your pouch. Some people feel more secure by reinforcing
the edges of their skin barrier with waterproof tape.
Q: What do I need to think about before returning to work?
A: Just make sure that you have a release from your physician to
return to your job. It’s a good idea to have an emergency kit
available at work in case you need to change your pouch.
Q: Now that we’re retired, we like to travel. Does anything have
to change because of my ostomy?
A: Once you have recovered, your ostomy should not limit your
travel. Simply plan ahead. When flying, pack supplies in your
carry–on luggage. Cut your skin barrier in advance so that you
don’t have to carry scissors. Going away for an extended period
of time? Notify your supplier so that your products can be shipped
to another address, or locate a supplier in the town where you will
be staying. Remember to store your products in a cool, dry place.
Q: Can I take a bath or shower now that I have an ostomy?
A: Once your incisions have healed and your doctor has
approved, you may shower or bathe with your pouch on or off–
the choice is yours. If your pouch is off when you bathe, be sure
that your skin is clean of any soap residue and is thoroughly dried
before applying your next pouching system.
Announcements/What’s New
UOAA Spring Conference
Announcements/What’s New
World Ostomy Day
Photo Contest
Mark your calendars. World Ostomy Day is
October 7 and Hollister is focusing on you with
an exciting contest! This year’s theme is
“Living Life to the Full” and we want to see just
how you do it. Submit a photo of you, a
colleague or your chapter in action—having
fun, vacationing, playing with your grandchildren
—anything that shows you living life to the hilt.
We’ll choose 20 winning photos from around
the globe and award the photographers’
chapters with $250! Submit photos to Al
Maslov at wod2006pc@hollister.com or
Hollister Incorporated, 2000 Hollister Drive,
Libertyville, IL 60048. The deadline is August
1, so get out the camera today! Questions?
Call Al at 847.680.2140.
A Quarterly Newsletter for People with Ostomies
4
Customer–Centric Website
(Continued from front cover)
Clinicians will find a whole new world of
opportunity on the site. An online continuing
education program designed by Hollister
WOC nurses Joy Boarini and Ginger
Salvadalena offers six detailed modules that
earn clinicians credits. Distribution partners
can also call the site home, with marketing
programs and online calendars.
Kennedy looks forward to getting feedback
on the site and is already prepared to add
things at a moment’s notice. “The site is
relatively easy to use and can be changed
quickly so we can be responsive to customer
needs,” adds Mark with a smile, happy to
have built a house that so many people can
call home.
AdaptBarrier Rings have been upgraded
with advanced technology
to provide even more
flexibility, durability and
comfort. Thanks to
Flextend MSkin Barrier
(“M” for Moldable), a
new barrier formulation,
the new rings will better
conform to irregularities in the skin and track
changes during movement. Flextend M Skin Barrier allows the rings to stretch
easily and can be compressed to make tapered edges. They also maintain their
shape, keep their integrity when wet and can be snapped apart and then
reformed to make a smaller ring. The best part? Flextend M Skin Barrier conforms
to the skin and adheres even with skin flexing. Adapt Barrier Rings can be
stacked, stretched and used with two– or one–piece pouching systems. They can
also be stretched to match the shape of the stoma without flaking or breaking. Call
toll free 1.800.323.4060 to learn more.
Paris Purnell
Clinical Education Corner
Real–life Solutions
New Lifestyle booklets answer the hard questions
Announcements/What’s New
Introducing New Improved
Adapt Barrier Rings
You’ve had your surgery. You found
Hollister products that work for you. You’re
back in the swing of things, but each day
a new question arises. How do I travel with
my ostomy? What’s the best workout for
me? Does sex have to change? Hollister
answers these questions and more in a
new series of Lifestyle booklets.
Paris Purnell, Ostomy Clinical Manager at
Hollister Incorporated, is behind this exciting
new support system. “The ‘Understanding’
and ‘What’s Right’ series of educational
materials are indispensable for people with
new ostomies, but there was not a lot out
there for the more experienced person with
an ostomy who wants information in greater
detail,” Paris explained.
With the help of the Hollister clinical team,
Paris is developing seven booklets in all:
Healthy Eating,Skin Care,Sex,Personal
and Professional Relationships,Travel,
Sports and Fitness,Pregnancy and
Childbirth.Skin Carewill be first out of the
gate in March and promises to include
practical advice from how to get the best
wear from your ostomy products to caring
for skin around your stoma. The others,
projected for a June launch, will include
the same brand of candid wisdom, along
with useful tips.
These useful guides will be available in
easy printable formats on the Hollister
website for use by anyone with an ostomy
as well as clinicians, doctors and
salespeople. Paris’ goal
is to make Hollister
a one–stop support
system: “I want
people to know they
can reach out
to us, not only
for products,
but for help
with their
day–to–day
lives.”
Frequently Asked Questions
Your Lifestyle Doesn’t Have to Change
Stock No. Outer Diameter
7805
2" (48 mm)
7806
4" (98 mm)
Box of 10 HCPCS: A4385
Page 6
Someone You Should Know at Hollister
Joy Boarini
Manager, Clinical Education and Professional Services
Report from Overseas
Hollister Reaches Out to Iraq
One little girl brings together two very different worlds at war
A Quarterly Newsletter for People with Ostomies
6
It was an ordinary day for Jim Hurley,
Senior Sales Specialist at Hollister
Incorporated, until he got a call from
Linda Smithson at East Tennessee
Children’s Hospital. A six-year-old girl
from Iraq, Hajer Salam Yousef, was soon
to undergo surgery in hopes of reversing
the colostomy she was given at birth.
Linda, the Nurse Educator caring for
Hajer and her family, asked Jim if
Hollister would donate ostomy supplies
immediately and provide more when the
girl returned to Iraq. He was soon to
become another link in the chain of
compassion that brought Hajer to
Knoxville, Tennessee.
Lt. Col. Kim Dees, a member of the
Knoxville-based 278th Regimental
Combat Team and a physician’s assistant,
met Hajer and her father at
a clinic he set up to care for
Iraqi civilians in Balad Ruz.
The family was getting only
five colostomy pouches per
month from the local
hospital. Hajer often missed
school and her friends were
afraid to play with her for fear of
embarrassing accidents. Her stoma was
susceptible to infection due to the squalid
living conditions and her father begged
for help. Dees took one look at the
beautiful, vibrant little girl and knew what
he had to do.
Dees contacted his friend, Deneas
Cochran, a Nurse Manager in Knoxville,
who asked Dr. Alan Anderson and his
partner, Dr. Alan Kennedy, if they would
operate on Hajer pro bono. Everything
came together on both sides of the world.
Thanks to the Palestine Children’s Relief
Fund, Hajer and her mother arrived in
Knoxville and into the arms of the Muslim
community and the staff of the East
Tennessee Children’s Hospital.
Jim Hurley made it his mission to help
Hajer manage her ostomy more
comfortably. She had been using
products comparable to the Hollister
PouchkinsTwo–Piece Pediatric Drainable
Pouch and Pouchkins Two–Piece
Pediatric Cut–to–Fit Skin Barrier. Jim
knew immediately why she was having
problems. Her skin barrier was made of a
material which has a short wear time.
She needed something that would hold
up for many hours of six–year–old fun
and games in her hot climate. He
recommended theNew ImageDrainable
Mini–Pouch and Flextend skin barrier.
Jim’s next call was to Mark Kennedy,
Senior Product Manager at Hollister
Incorporated. Would Hollister become a
part of Hajer’s chain of compassion?
Mark immediately sent a two–month
supply of products, as well as a
Managing Your Ostomybooklet in Arabic
for Hajer’s mother. Though trade between
the United States and Iraq is strained,
Mark is working to find a way to get a
permanent supply of products to Hajer
and her family through the Hollister
global network.
Hajer went home with hope. Although
doctors could not reverse her colostomy,
they reconstructed her ostomy for better
location and function. Hajer’s quality of
life will improve tremendously, just as she
has improved the lives of each person
who met her on her journey,
according to Jim Hurley:
“Understanding what the people
in that country are going through
made me want to help her. If this
family can go back and get the
word out that we are really not as
bad a country as they perceive
us to be, maybe their image of us will
change and it will bring together our two
worlds in peace.”
Nineteen years ago, Hollister hired Joy
Boarini as Sales Education Manager in
the corporate office. According to Joy,
“Hollister took a risk because it was the first
time there had ever been a clinician in that
role.” On the other hand, Joy took a risk, too.
She had always worked for a hospital, ran an
ET school and had patient interaction. Sure,
she used Hollister products in her profession,
but how could she provide value to a
corporation? The risk paid off for both.
Joy believes there is a greater need for
clinicians in a corporate setting now than
when she first joined Hollister. “Patients
spend fewer days in the hospital, there is a
shortage of nurses, clinicians must care for
more patients in less time, and more and
more people look to manufacturers to
become the link between hospital and home
through educational materials and
continuing education (CE) programs.
Hollister provides the continuum to
interconnect all the pieces.” Hollister now
has eight clinicians who work closely with
customers, led by Joy.
Though her duties as sales education
manager range from product development to
marketing communications and beyond, Joy
still interacts with patients and clinicians.She
speaks at conferences, provides product
in–services at hospitals, develops clinical
posters and literature, guest lectures at ET
schools and educates Hollister employees
who interface with customers.
Joy enjoys her job, “I accepted the Hollister
position because it presented a challenge.
Nearly 20 years later, it still offers challenges,
every day, and I love it.”
Hajer and her father smile for the camera.
7
A Quarterly Newsletter for People with Ostomies
For the past seven years, as part of
their annual Ostomy Health Care
Expo, the Ostomy Support Group-
Tucson, AZ (OSG-TAZ) invites people
with ostomies to bring a brown bag
filled with their daily prescription
medications, vitamins and supplements.
Volunteer pre-doctoral pharmacy
students from The University of
Arizona College of Pharmacy provide
individual medication counseling to
each brown bagger. They also offer
screenings for cholesterol levels,
hypertension and asthma.
OSG-TAZ officers, chapter President Sandy Rogers, coordinator of
student services for the Pharmacy College, and V.P. Jack Arndt,
retired U. of A. Pharmacy College professor, help make these
activities available to the local ostomy community. They also arrange
monthly support group programs, which include speakers from local
health care agencies, area hospitals, WOC/ET nurses and others.
If a speaker cancels, Jack’s 41 years of
teaching experience comes in handy.
He recently provided a lecture and
demo on how to take care of yourself if
you have a urostomy. “Although I have a
urostomy and the majority of chapter
members have either a colostomy or
ileostomy, it must have gone over pretty
well, because I kept everyone’s attention
throughout the entire presentation,”
Jack chuckled.
The OSG-TAZ newsletter is aptly named
The Courierbecause members are
always on the run to provide support.
Ten percent are Certified Ostomy Visitors and make about 50 visits
per year to people with ostomies, answer approximately 320
telephone inquiries and provide free ostomy products to roughly
25 needy individuals. If you’re ever in Tucson, make it a point to
run into them.
Pre-doctoral University of Arizona pharmacy
students providing counseling
Hajer often missed school and her
friends were afraid to play with her
for fear of embarrassing accidents.
Chapter Profile
Southwestern Spice
The Tucson, Arizona ostomy support group cooks up a delicious blend of events
P
h
o
to
g
r
a
p
h
s
c
o
u
r
te
s
y
o
f
K
im
D
e
e
s
Hajer and Kim Dees
Page 7
Someone You Should Know at Hollister
Joy Boarini
Manager, Clinical Education and Professional Services
Report from Overseas
Hollister Reaches Out to Iraq
One little girl brings together two very different worlds at war
A Quarterly Newsletter for People with Ostomies
6
It was an ordinary day for Jim Hurley,
Senior Sales Specialist at Hollister
Incorporated, until he got a call from
Linda Smithson at East Tennessee
Children’s Hospital. A six-year-old girl
from Iraq, Hajer Salam Yousef, was soon
to undergo surgery in hopes of reversing
the colostomy she was given at birth.
Linda, the Nurse Educator caring for
Hajer and her family, asked Jim if
Hollister would donate ostomy supplies
immediately and provide more when the
girl returned to Iraq. He was soon to
become another link in the chain of
compassion that brought Hajer to
Knoxville, Tennessee.
Lt. Col. Kim Dees, a member of the
Knoxville-based 278th Regimental
Combat Team and a physician’s assistant,
met Hajer and her father at
a clinic he set up to care for
Iraqi civilians in Balad Ruz.
The family was getting only
five colostomy pouches per
month from the local
hospital. Hajer often missed
school and her friends were
afraid to play with her for fear of
embarrassing accidents. Her stoma was
susceptible to infection due to the squalid
living conditions and her father begged
for help. Dees took one look at the
beautiful, vibrant little girl and knew what
he had to do.
Dees contacted his friend, Deneas
Cochran, a Nurse Manager in Knoxville,
who asked Dr. Alan Anderson and his
partner, Dr. Alan Kennedy, if they would
operate on Hajer pro bono. Everything
came together on both sides of the world.
Thanks to the Palestine Children’s Relief
Fund, Hajer and her mother arrived in
Knoxville and into the arms of the Muslim
community and the staff of the East
Tennessee Children’s Hospital.
Jim Hurley made it his mission to help
Hajer manage her ostomy more
comfortably. She had been using
products comparable to the Hollister
PouchkinsTwo–Piece Pediatric Drainable
Pouch and Pouchkins Two–Piece
Pediatric Cut–to–Fit Skin Barrier. Jim
knew immediately why she was having
problems. Her skin barrier was made of a
material which has a short wear time.
She needed something that would hold
up for many hours of six–year–old fun
and games in her hot climate. He
recommended theNew ImageDrainable
Mini–Pouch and Flextend skin barrier.
Jim’s next call was to Mark Kennedy,
Senior Product Manager at Hollister
Incorporated. Would Hollister become a
part of Hajer’s chain of compassion?
Mark immediately sent a two–month
supply of products, as well as a
Managing Your Ostomybooklet in Arabic
for Hajer’s mother. Though trade between
the United States and Iraq is strained,
Mark is working to find a way to get a
permanent supply of products to Hajer
and her family through the Hollister
global network.
Hajer went home with hope. Although
doctors could not reverse her colostomy,
they reconstructed her ostomy for better
location and function. Hajer’s quality of
life will improve tremendously, just as she
has improved the lives of each person
who met her on her journey,
according to Jim Hurley:
“Understanding what the people
in that country are going through
made me want to help her. If this
family can go back and get the
word out that we are really not as
bad a country as they perceive
us to be, maybe their image of us will
change and it will bring together our two
worlds in peace.”
Nineteen years ago, Hollister hired Joy
Boarini as Sales Education Manager in
the corporate office. According to Joy,
“Hollister took a risk because it was the first
time there had ever been a clinician in that
role.” On the other hand, Joy took a risk, too.
She had always worked for a hospital, ran an
ET school and had patient interaction. Sure,
she used Hollister products in her profession,
but how could she provide value to a
corporation? The risk paid off for both.
Joy believes there is a greater need for
clinicians in a corporate setting now than
when she first joined Hollister. “Patients
spend fewer days in the hospital, there is a
shortage of nurses, clinicians must care for
more patients in less time, and more and
more people look to manufacturers to
become the link between hospital and home
through educational materials and
continuing education (CE) programs.
Hollister provides the continuum to
interconnect all the pieces.” Hollister now
has eight clinicians who work closely with
customers, led by Joy.
Though her duties as sales education
manager range from product development to
marketing communications and beyond, Joy
still interacts with patients and clinicians.She
speaks at conferences, provides product
in–services at hospitals, develops clinical
posters and literature, guest lectures at ET
schools and educates Hollister employees
who interface with customers.
Joy enjoys her job, “I accepted the Hollister
position because it presented a challenge.
Nearly 20 years later, it still offers challenges,
every day, and I love it.”
Hajer and her father smile for the camera.
7
A Quarterly Newsletter for People with Ostomies
For the past seven years, as part of
their annual Ostomy Health Care
Expo, the Ostomy Support Group-
Tucson, AZ (OSG-TAZ) invites people
with ostomies to bring a brown bag
filled with their daily prescription
medications, vitamins and supplements.
Volunteer pre-doctoral pharmacy
students from The University of
Arizona College of Pharmacy provide
individual medication counseling to
each brown bagger. They also offer
screenings for cholesterol levels,
hypertension and asthma.
OSG-TAZ officers, chapter President Sandy Rogers, coordinator of
student services for the Pharmacy College, and V.P. Jack Arndt,
retired U. of A. Pharmacy College professor, help make these
activities available to the local ostomy community. They also arrange
monthly support group programs, which include speakers from local
health care agencies, area hospitals, WOC/ET nurses and others.
If a speaker cancels, Jack’s 41 years of
teaching experience comes in handy.
He recently provided a lecture and
demo on how to take care of yourself if
you have a urostomy. “Although I have a
urostomy and the majority of chapter
members have either a colostomy or
ileostomy, it must have gone over pretty
well, because I kept everyone’s attention
throughout the entire presentation,”
Jack chuckled.
The OSG-TAZ newsletter is aptly named
The Courierbecause members are
always on the run to provide support.
Ten percent are Certified Ostomy Visitors and make about 50 visits
per year to people with ostomies, answer approximately 320
telephone inquiries and provide free ostomy products to roughly
25 needy individuals. If you’re ever in Tucson, make it a point to
run into them.
Pre-doctoral University of Arizona pharmacy
students providing counseling
Hajer often missed school and her
friends were afraid to play with her
for fear of embarrassing accidents.
Chapter Profile
Southwestern Spice
The Tucson, Arizona ostomy support group cooks up a delicious blend of events
P
h
o
to
g
r
a
p
h
s
c
o
u
r
te
s
y
o
f
K
im
D
e
e
s
Hajer and Kim Dees
Page 8
Spring 2006 VOLUME 4, ISSUE 1
A Q u a r t e r l y N e w s l e t t e r f o r P e o p l e w i t h O s t o m i e s
G e n e r a l
I n f o r m a t i o n
Hollister Customer Care
1.800.323.4060
Call to subscribe to
Secure Startnewsletter
1.800.323.4060
Hollister Incorporated
2000 Hollister Drive
Libertyville, Illinois 60048–9812
www.hollister.com
Hollister and logo, Secure Start, Adapt,
New Image, Flextend, Flextend M,
Pouchkins and Lock ‘n Roll are trademarks
of Hollister Incorporated.
©2006 Hollister Incorporated
906690–I406
R e s o u r c e s
United Ostomy Associations of
America, Inc. (UOAA)
1.800.826.0826
info@uoaa.org
www.uoaa.org
Wound, Ostomy and Continence
Nurses Society (WOCN)
1.888.224.9626
www.wocn.org
Crohn’s & Colitis Foundation of
America, Inc. (CCFA)
1.800.932.3637 or
212.685.3440
www.ccfa.org
This year marks our 85th anniversary and
we’re celebrating. It takes a community to
provide families with hope and confidence.
Hollister is honored to be a part of this circle
of care—sharing advances through our
products and services and developing
trusted bonds with the people we help. For
eight decades, Hollister has been making a
difference where it matters, playing a role in
making life more rewarding and dignified. As
we continue to develop products and
services, our goal remains the same—
to promote independence and quality of
life. We look forward to providing you with
much more in the decades to come. Thank
you for letting us be involved in your lives.
Hollister Incorporated
2000 Hollister Drive
Libertyville, Illinois 60048–9812
Announcements/What’s New
Hollister Celebrates
85 Years of Support
Continued on page 4
The Hollister customer–centric website makes a splash this spring
Surf a Whole New Wave of Support
It’s finally here. A website geared specifically toward you and your needs. Easy to navigate. Wonderfully comprehensive.
Beautifully designed. Support is now just a click away for Hollister consumers, healthcare professionals and distribution partners.
Mark Kennedy, Senior Product Manager at Hollister Incorporated, and his team redesigned the site with everyone in mind: “More
and more people are doing research on the Internet about health concerns. We want to have a presence online to give specific
information and support to people with ostomies and to get feedback from them.”
The home page is now a portal to three specific groups: consumers, healthcare professionals and distribution partners. Click on
“Consumers” and find the Hollister Educational Theater you’ve come to trust, as well as a whole host of new features. The
innovative product converter allows you to type in the stock number of a competitor’s product and instantly receive a comparable
Hollister product. A hyperlink then leads to the e–catalog where you can request a free sample. People with ostomies interested
in being a part of the clinical evaluation of a product in development can sign up on the site or share ideas and concerns on the
bulletin board. Your input helps all of us.
|
