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Dwight
Eisenhower had just become President of the United
States. "From Here to Eternity" had
won the Academy Award for the best film of the
year. The Detroit Lions had just defeated the
Cleveland Browns, 17-16, to win the National Football
League championship. In a small Detroit suburb,
there was a popular drug store, complete with
soda fountain.
The year was 1953. The town
was Center Line, Michigan, a city of 10,000 people,
surrounded by the township of Warren. The drug
store was Van's Pharmacy, and the pharmacist was
S. George Binson. George had just become the owner
of this drug store on the corner of Van Dyke and
Gronow.
Once business prospered, George
and his wife Helen set their sights on a new location.
In 1961, the year the Soviet Union sent the first
man into space, the Binsons opened their new store
on the corner of Van Dyke and Dale, just two blocks
north of their first business. The store was called
Binsons Pharmacy. George and Helens
children, Jim, Betty and Nancy, worked by their
side. There was no soda fountain. It was replaced
with canes, walkers, hospital beds and other medical
supplies. The Binsons hired high school students
to deliver supplies to customers after school
hours.
Binson's Pharmacy had become an integral part of the
city of Center Line. The family was involved in the community,
helping in local charities and civic fund-raising events.
In 1966, a young high school student named Loretta Miller
started working behind the candy counter at Binson's.
She continued a lifelong career at Binson's, later becoming
executive vice president. In 1973, at the end of the Vietnam
War, Binson's Hospital Supplies grew to become a dominant
player in the home medical equipment industry. In line
with this growth, additional pharmacists and an intern
were hired, so George was able to spend more time running
the business. Helen, a registered nurse, also worked in
the retail area helping to run the store. During the next
two years, the company continued to grow and son Jim continued
to expand his expertise and presence in the business.
Soon, George and Helen decided to spend more time with
their grandchildren and less time at the business. That's
when Jim became the major decision-maker. The 70's was a time
for many innovations in home care. The company kept growing
in size, while continually adding new product lines and
services, such as rehabilitation products, orthotics and
prosthetics and wound care.
Binson's was one of the first
companies in the country to provide home IV therapy and home
ventilator care.
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The company continued it's charitable contributions
with organizations like the Michigan Cancer Foundation, which is
now known as the Karmanos Cancer Institute, the Muscular Dystrophy
Association, the United Ostomy Association and more.
Loan closets for these organizations are still maintained today.
In 1978 Jim incorporated the business as Binson's Hospital
Supplies, Inc. A year later, the new Binson's main office opened
on the I-696 Service Drive (11 Mile Road) at Lawrence in Center
Line. It was there that the third and fourth generations of Binsons
began working within the family business. In 1981 Binson's opened
its hospital supply store on Woodward in Royal Oak. In 1991 Binson's
opened a third Home Health Care Center on Maple Road in Troy. That
operation has since moved to Rochester Road at the north of Square Lake Road.
Today, there are Binson's retail outlets in Center Line,
Royal Oak ,Troy, Southgate and Winter Park, Florida. In
addition, Binson's has joint ventures with:
- Bon Secours/Cottage Home Medical, Inc. in Eastpointe and Sterling Heights
- H-Care Hurley/Binson's in Flint, Davison and Saginaw
- Crittenton Home Medical in Rochester, Lake Orion
- CareLinc in Reed City, Grand Rapids, Lansing and Kentwood
More than 1500 customers visit Binson's retail facilities
and joint venture locations every day. Binson's Service Plus
program caters to an additional 12,000 customers who receive
merchandise on a monthly basis, by way of delivery. With continuously
updated products and services and new locations, Binson's future looks
exciting. With the ease and convenience of having all customers' home health
care needs at any of the Binson's retail locations, business is expected to grow
even more.
The pharmacy of the '50s that became the home health care center of
the '90s is destined for even greater dynamic growth in
products and services for the customers of the 21st century.
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